Price is the very best strategy for selling your aircraft. It is absolutely imperative that your aircraft be priced properly. Too high, and it will languish on the market as other similar aircraft are sold. Too low, and you risk leaving money on the table, as the saying goes. The right price is NOT the cheapest price and it’s important to remember that when pricing your aircraft. Some buyers are looking for only the cheapest airplane but those buyers are going to get exactly what they are looking for: a cheap airplane. No, most buyers want to get the most aircraft for their money and if that means spending more to get more, they are willing to do so. If your aircraft has unique options or features that command a premium, then that needs to be reflected in the price. How best to determine the price? The good folks at Aircraft Blue Book spend a lot of time and energy figuring that out for you and a Blue Book evaluation is an excellent place to start. Armed with that evaluation, a good market survey, to see and understand exactly what your aircraft’s market is doing at the actual time of selling, will enable you to adjust the price to ensure your aircraft is the next to sell. A good aircraft broker will be able to provide you both an evaluation and a market survey as part of your listing agreement when you contract with them to sell it.
Maintenance condition is the next area to focus on.